The Client

Daizushi is a conceptual plant-based sushi restaurant based in Austin, Texas with a focus on fresh, seasonal produce and cooking. They are committed to sustainable business practices and connecting with the local community.

Audience

Daizushi's target audience are those who consider themselves vegan, plant-based, or have an interest in this lifestyle. They are adventurous and empathetic. They are interested in leading a more sustainable and minimal lifestyle.

Naming Strategy

infographic of a soybean and sushi roll to create the name daizushi

Identity

secondary logo geometric shapes in color
secondary logo cream outlines on black
secondary logo mark cream on black
secondary logo mark color on cream
graphic of a sushi roll with color swatch callouts
image of typefaces used for daizushi brand, brandon grotesque bold and brandon grotesque medium

Social Media Presence

Austin has a well-established online vegan community. As such, Daizushi uses social media as their primary way to communicate with their audience.

instagram mockups of fake daizushi social media account
mockup image of the daizushi website on an imac

Website

Daizushi's website is clean and minimal to allow users easy navigation through the content. They source most of their food from their very own garden and offer volunteer opportunities for the community to help out.

daizushi website main page
daizushi website community garden page

Branded Assets

image of the interior of a restaurant. four women are sitting at a table and chatting.

Interior

The restaurant interior uses an open floor plan with tall windows to let in lots of natural light.

daizushi menu
mockup of sapporor beer with daizushi brand on glass
canvas tote bag mockups with daizushi brand
daizushi shirt in purple with yellow type pattern
daizushi shirt in white with logo